The life of a real estate agent is not an easy one. Each day, he is tested on financial, social, and personal terms as he does his task of selling. However, these are what the real estate agent willingly risks.
Financially, the real estate is challenged on the basis on stability and security.
As opposed to the stability of a normal day job where a person earns a monthly income, the real estate agent earns mostly on commission. He is considered blessed or lucky if the company he sells real estate for provides him with an allowance; and as expected by the company, he should use this allowance to help him sell the assigned property.
In contrast to the security of a normal day job, the real estate agent may be hired on a contractual basis. This contract may not even last for one year. It depends on the company’s discretion and whether the agent is able to sell a unit or not.
Personally, a real estate agent must have a strong sense of confidence and fortitude. He must toughen up his skin to be able to handle rejection, as he goes about different places to talk to people with different personalities. Continuously, the real estate agent’s character is being built as he interacts with different kinds of people. He understands that these people may not understand the real estate agent’s work, and thus, treat him badly or sometimes disrespect him. Yes, he accepts the fact that other people may think of him as just another pesky sales agent.
During field work, the agent would have to keep approaching people in malls, department stores, and other assigned areas to ask people if they are interested to look at the properties. Despite knowing the fact that he would be ignored by people most of the time, he would have to continually smile and hand out flyers or catalogues that shows a particular view, the price, the location, and other benefits or details of the property he is selling. In the hope that people who accepted these catalogues are indeed interested, the real estate agent tries to persuade them by pointing to the small piece of white paper pasted on the catalogue that containing his name, cellular phone number, and e-mail address.
A real estate agent also conducts cold calls, wherein he is given a list of names and numbers from the market research team to directly phone in and asks on the prospects’ interests in buying the property assigned to the agent. The agent would have to do this despite knowing that the prospects may just tell them that they are busy. Other prospects may also tell them that they are not interested.
Thirdly, the real estate agent can go online and sell via property websites like the realestate.com or myproperty.ph. He can also post using social networking sites like Facebook or Twitter. However, these are not assurances that he will make his first sale. In reality, these posts may sometimes be warranted as spam or simply be ignored by users.
Lastly, the real estate agent can use the resources of the company and engage in events, like open houses and bazaars. In these types of events, those who come are usually the actual customer making the sale easier. The real estate agent must be able to position himself in the company so as to convince them that he has the required skills.